I attended college at the University of California, Los Angeles thinking I was going to obtain a degree in music as a classical pianist, however I was lured by the words of David Hume and Aristotle. I received a BA in Philosophy and was convinced law school was my destiny. That dream didn't last very long. For me, law school was another way of saying "here is the rest of your life set before you." I was too young and too afraid to commit, plus to not explore what I truly wanted would be a great injustice. I was determined to turn my hobbies into something lucrative.
I completed my MFA in Media Design Practices from Art Center College of Design in Pasadena, California. My creative approach—no matter the medium—is to tell a story where others can connect or relate to. I do several iterations, sketches, and an immense amount of research until I am able to get to a place which yields an arc or a narrative.
For me, design isn’t purely aesthetics, but rather a means to speak to your audience. It’s a way to plant a little bit of fiction or truth in their hearts; a yearning to turn the page or learn more about an idea. Ultimately, its about telling a story.
Currently, I work as a creative director doing work solely in-house for the Engineering and Science Directorate at NASA's Jet Propulsion Laboratory. Having the incredible and prodigious opportunity to do what I love in a place that contributes to pushing humanity forward is an invaluable experience.
My real name is Fereshteh, which in Farsi means "angel." I was born in San Francisco and I am a first generation American. I have a beautiful daughter and a wonderful husband and we live in San Marino, California.